Paid Search
Capture high-intent search traffic to drive leads quickly using Google and Microsoft (Bing) paid search campaigns
Display Remarketing
Remarket to website users across the Google Display Network to drive increased consideration.
LinkedIn Advertising
Advertise to specific industries, companies, and roles using Sponsored Content and Text Ad formats on LinkedIn.
Facebook & Instagram Advertising
Advertise to high-intent in-market audiences and remarket to non-converting website users using Meta Ads to serve users on Facebook and Instagram.
YouTube Advertising
Target specific affinity audiences and remarket to non-converting website users with video ads on YouTube.
PPC Landing Pages
Support advertising campaigns with optimized landing pages to improve the conversion rate of campaign traffic.
SEO Strategy
Prioritize SEO keywords to target, plan content, audit content performance, audit technical performance, and maintain SEO execution priorities.
Technical SEO
Technically optimize your existing website to improve search engine indexability and user experience: robots.txt files, sitemap files, Core Web Vitals optimization, image optimization, redirects, HTTP responses, SSL enforcement, metadata, structured data, and schema.
Content Optimization
Optimize existing content to improve its relevance for target search queries and quality in terms of Expertise, Experience, Authority, and Trustworthiness.
New Content Production
Produce new website pages and resource articles that reinforce content relevance and topical authority for target SEO keywords, helping drive sales.
Online Directory Optimization
Improve directory visibility through the optimization of listings on hundreds of online directories like Google Business Profile and Apple Maps.
Backlink Health & Strategy
We will monitor backlink quality and growth, analyze competitor backlink sources, and provide feedback or collaborate with your team to help guide the SEO strategy of your existing PR.
Saltbox Analytics Engine
We have developed proprietary analytics software that provides insights into the performance of your all of your website and marketing campaigns in one place.
Conversion & Call Tracking
Improve visibility on marketing attribution by utilizing conversion tracking scripts and call-tracking tools.
Strategy Pulse Meetings
Stay in sync with your team and on top of strategy and execution in our monthly Strategy Pulse meetings.